Developing a Membership Proposition
The Black United Representation Network were looking to grow their influence from Manchester to the North West, and needed a membership proposition that would support this growth.
We considered and drafted different versions of propositions, which we then tested with business and regional leaders (Growth Company, Chamber, Pro Manchester, KPMG, universities, etc), eventually landing on an offer that resonated for three different membership groups – black business leaders, black professionals and organisational allies.
Our recommendations were adopted and used as a springboard for growth. In addition, we used our conversations to open doors for BURN, leveraging considerable sponsorship money to amplify their voice and impact, and securing free Chamber membership for all of BURN’s members.