Developing a Membership Proposition

The Black United Representation Network were looking to grow their influence from Manchester to the North West, and needed a membership proposition that would support this growth.

We considered and drafted different versions of propositions, which we then tested with business and regional leaders (Growth Company, Chamber, Pro Manchester, KPMG, universities, etc), eventually landing on an offer that resonated for three different membership groups – black business leaders, black professionals and organisational allies.

Our recommendations were adopted and used as a springboard for growth. In addition, we used our conversations to open doors for BURN, leveraging considerable sponsorship money to amplify their voice and impact, and securing free Chamber membership for all of BURN’s members.

  • Claire’s work shaped and refined our three audiences and how we support them. And her role quickly expanded into wider business advice that helped us grow. Her final report showed huge diligence, and she also created sponsorship opportunities that we’ve benefited from a long time after her work was completed. I would have no hesitation in using Claire’s services in the future.

    Dean Williams

    The Black United Representation Network (BURN)